The big picture: The News tab represents Facebook’s latest effort to repair the news offering by creating a separate show for the content of the major publishers.
The company promises a lot with this new feature, mainly that it will promote quality journalism rather than the click race. It will use human healers and will pay some publishers to participate, but Facebook’s poor reputation for keeping promises means we’ll have to wait to see if that will have the desired effect.
Earlier in the day, the social giant started testing Facebook News for 200,000 users in the United States. UU. The company wants to dedicate this new section of its mobile application to 200 publishers, such as the Wall Street Journal, Bloomberg, BuzzFeed and USA Today, to keep them afloat in an era that challenges traditional media.
The function is expected to expand to more users in the coming months and is generally considered a positive change.
Facebook is relying heavily on the News tab to attract users with better information on business, technology, science, politics, entertainment, health and sports.
The company said it has worked with publishers to develop key aspects of the new feature, such as the ability to filter your news based on your preferences and the ability to link your paid news subscriptions to your Facebook account.
It should be noted that the company hired a team of journalists to select the News tab, after being criticized for the operation of its algorithm and for inflating the audience statistics of the content. In doing so, he believes he can also help small independent publishers reach audiences and regain user trust on Facebook as a source of information.
It is also investing $ 300 million in local newsrooms to stimulate them.
Facebook wants to avoid criticism about prejudice and misinformation. It therefore strives to be as transparent as possible in the process of selecting publishers, who must follow specific guidelines and avoid spreading misinformation or hate speech.
They must also have a “sufficiently wide audience” and their integrity will be evaluated periodically to determine if they meet the standard.
Regarding Facebook’s editorial team, the company says it can independently decide if the news is worth it, including stories on Facebook.
CEO Mark Zuckerberg told a news conference in New York, where he answered questions from Robert Thomson, CEO of News Corp.
He recognized the impact of technology giants on the business model of many publishers and felt that Internet platforms were responsible for funding and partnering with news agencies to restore balance.
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